About Us

Croatian manufacturer of plant protection, deratization and disinsectization products as well as foliar fertilizers

The Plant Health Division focuses on the production, development and sale of plant protection products, foliar fertilizers, growth regulators as well as insecticides and rodenticides.

The Genera protection portfolio includes herbicides, fungicides, insecticides, mineral oils and growth regulators as well as a product group for deratization and disinsectization.

Genera’s Plant Health products are primarily aimed at minimizing plant production damages caused by diseases, weeds and parasites as well as minimizing the rodent and bug population in agricultural areas, warehouses, public health and community hygiene to preserve the health of humans and animals.

Efficiency and success in the Croatian and its neighbouring markets are guaranteed by many years of experience, quality, a high level of business organization and cooperation with renowned companies in this segment.